Front Row & Backstage

Front Row & Backstage

Behind the Astros Dugout

What the Astros Do When You're Not Looking: Those Wacky H-E-B Grocery Store Ads/Videos

Marketing strategy meets local heroes, raising the question, "Should over-acting come with a sell-by date?" Answer: It's either this, or new Ad-Stros unis emblem-festooned like NASCAR participants.

Brad Kyle's avatar
Brad Kyle
Apr 04, 2022
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To the victor, the spoils may indeed go, but these started well over a year before the Houston Astros paraded through the streets of downtown, three weeks before Thanksgiving 2017.

TV appearances of every stripe come your way if you’re a World Champion in any sport. Guest spots on talk shows, skits on SNL, and even local PSAs and commercials (not to ment…

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